Start by testing the exact questions your customers ask and record which sources appear. Look for repeated source types, named entities and evidence formats rather than focusing on a single generated response.
Then review whether your pages state who you are, what you do and where you operate in language that remains consistent across the site. Ambiguous identity makes reliable retrieval harder.
Finally, compare your supporting evidence with the cited sources. Strong answer engine optimization improves clear, attributable information; it does not depend on adding unsupported claims or writing for a machine alone.